The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty.

These ads show that Dove's agency and research pointed that this sort of campaign would appeal to its customers.

Dove ads with 'real' women get attention; (some images below added by media educator, Frank Baker) ... These Dove ads say it's cool to be round and hefty ... so long as your skin is taut and firm

I view the Axe ads as the opposite of the Dove ads. the Dove ads are how women would like to be percieved, for themselves and not some unrealistic ideal.

Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.Credits:Agency: Ogilvy & Mather, To... ... Dove Evolution Parody

So far, Dove/Unilever is addressing some of the facts of the situation, by explaining that only some ads were retouched, and these only in a minimal way.

May 14, 200 ... Posted By PSN Editorial Staff ... Is it possible to determine whether the Dove photos were retouched?

These Dove ads say it's cool to be round and hefty … so long as your skin is taut and firm and perfect.

Were the Dove Ads Retouched?How to spot Photoshop chicanery. ... But even the most advanced analysis of the Dove ads might not reveal very much.

(And that the Axe ads are just a joke.) ... 4 Responses to “Maybe hypocritical Dove ads are right: Parents are responsible!”