That's what happened to PepsiCo in its attempts to earn Gen Y loyalty with its Generation Next campaign, says William Strauss, co-author of the 1991 book Generations: The History of America's Future.

Managing Generation Y -- Part 1; Bruce Tulgan and Carolyn A. Martin reflect on the latest wave of workers, consumers, and global citizens -- the grown-up children of the late '70s and early '80s;

OnPoint - Marketing and Promotions Specialists ... Welcome to OnPoint Marketing. ... Founded in 1999, we are a dedicated marketing and promotions agency, providing specialty services to both brands

Meet Generation Y also known as Echo Boomers, Generation "Net," and the Millennium Generation. ... In fact, today, 15 to 24 year olds are the most racially mixed group America has ever spawned.

Generation Y united on affirmative action, doubts American Dream ... Although 75 percent of the students agreed that America is a land of opportunity, 62 percent believe the American Dream is a myth,

Letter From America ... Mr Howe is author of the 1989 book Millennials Rising, which examines social trends among Generation Y, or Millennials - those born after 1981.

As America struggles both literally and metaphorically to climb out from under the bloody wreckage of Sept. ... Encompassing more than 70 million people born between 1980 and 1996, Generation Y is,

born between 1946 - 1965 - The baby Boomers born between 1966 - 1982 - My Generation - Generation X born between 1983 - date - Generation Y ;

"Our generation is too spoiled, too materialistic. ... He also has received BBDO Chicago's highest award, the Founders Award, and is listed in Who's Who in America and Who's Who in Advertising.

Much is expected of the children born between 1982 and 1998, a cohort variously called echo boomers, generation Y, the Net generation, and now the Millennials.